The Oxford Textbook of Marketing

The Oxford Textbook of Marketing by Keith Blois Download PDF EPUB FB2

The Oxford Textbook of Marketing provides an authoritative and comprehensive overview of the theory and practice of marketing, designed for all students of the subjects throughout the world. Unlike most other textbooks in the subject, in which two or three authors seek to cover the wholesubject, this book brings together the expertise of 26 leading academics from 17 different countries, each.

The Oxford Textbook of Marketing by Keith Blois (Editor) out of 5 stars 1 rating. ISBN ISBN Why is ISBN important. ISBN. This bar-code number lets you verify that you're getting exactly the right version or edition of a 4/5(1). Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts. Features. Case studies with questions from a real-world context that bring the theory to life. This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.

Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern by: Get this from a library.

The Oxford textbook of marketing. [Keith J Blois;] -- In this overview of the theory and practice of marketing, each chapter is written to a common template and reading style, and uses international case material to reinforce learning, with a longer. Oxford Textbook. Oxford Textbook of Children's Sport and Exercise Medicine.

Third Edition $ Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. The Oxford Textbook of Marketing provides an authoritative and comprehensive overview of the theory and practice of marketing, designed for all students of the subjects throughout the world.

Unlike most other textbooks in the subject, in which two or three authors seek to cover the whole subject, this book brings together the expertise of 26 4/5(1). Oxford Ascend is the home of online resources for higher education students to help them study and succeed.

These resources are designed for students to practise, revise and test their knowledge. Higher Education Oxford Digital obooks can also be accessed through Oxford Ascend.

The Oxford Textbook of Marketing provides an authoritative and comprehensive overview of the theory and practice of marketing, designed for all students of the subjects throughout the world.

Unlike most other textbooks in the subject, in which two or three authors seek to cover the whole subject, this book brings together the expertise of 26 leading academics from 17 different countries, each.

Online Resource Centres. Interact with your textbook by using our high quality, innovative online teaching and learning solutions, written by OUP authors and tailored closely to each book.

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It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

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Everyday low prices and free delivery on eligible orders/5(40). Oxford University Press Australia and New Zealand. TODAY’S STUDENTS - TOMORROW’S PROFESSIONALS Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world.

It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner. By textbook, I assume that you are referring to a book used as a reference in Universities.

I am teaching B2B marketing to postgraduate (MSc) students this semester and after a bit of survey, realised that there are not that many textbooks on the. Published: Oxford University Press, Many textbooks are heavy on conceptual theory, and very light on evidence, and they neglect areas that are important to working managers.

This textbook Marketing: Theory, Evidence, Practice provides scientific evidence, along with enlivening case studies, evidence based theory and practical guidelines. The factors controlled by a company that can influence consumers' buying of its products.

The four components of a marketing mix (often called the four Ps) are:• the product — quality, branding, packaging, and other features;• pricing — recommended retail price, discounts for large orders, and credit terms;• promotion — see sales promotion;• place — where to sell the product.

Shorter Oxford Textbook of Psychiatry 7th Edition. This book was first published in However, its 7th edition appeared recently. The shorter Oxford Textbook of Psychiatry provides authentic information on Psychiatry. Predominantly the topics are related to psychological or psychiatric disorders.In this textbook, students will learn state of the art social media marketing principles from a strategic marketing perspective.

Students will learn strategies to manage a company’s social media activities and deliver real value to the company and its customers.Book Conditions – There may be slight wear and some highlighting, but the overall condition of our textbook rental inventory is very good.

Any damaged, torn, broken or unusable books are removed from circulation by our rental and buyback teams prior to each semester.